Transcom successfully manages plantations of paulownia trees on a total of 19.5 hectares in Europe. These kiri trees, with a market price of between 400 and 800 euros per cubic meter, not only offer economic prospects, but also ecological advantages. With their fast growth rate, they contribute efficiently to CO2 absorption, are resistant to pests and diseases and are ideal for furniture making and timber construction due to their hardness and lightness.